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Air Canada Aeroplan to Launch New Loyalty Partnership With Parkland Corporation Brands

Air Canada’s Aeroplan loyalty program has today announced a new loyalty partnership with Parkland Corporation, the company behind popular Canadian fuel and convenience brands, which will launch in fall 2023.

Aeroplan and Parkland Join Together to Launch New Loyalty Partnership - Courtesy Air Canada/CNW

On Tuesday (April 18, 2023), Air Canada announced that from fall 2023 their Aeroplan loyalty program will partner with Parkland Corporation, the company behind popular Canadian and convenience store brands Chevron, Ultramar, Fas Gas, On the Run, and Marché Express. Together, the Aeroplan and JOURNIE™ Rewards loyalty programs will have a broader platform to build deeper engagement with millions of members across Canada by providing more earning and redemption opportunities, and greater choice in accessing new benefits.

In Tuesday’s announcement, Aeroplan’s President, Mark Nasr, said,

“We are thrilled to come together with the Parkland family of brands to offer Aeroplan members a new way to earn and redeem points in their everyday lives. Our members have long been asking for a fuel partner, and Parkland's extensive reach across Canada, their best-in-class retail experience, and their investments in low carbon fuels and EV charging infrastructure, make them the perfect fit.”

Also commenting on the new loyalty partnership. Parkland Canada’s President, Ian White, said,

“Our strategic partnership with Aeroplan unites two great Canadian loyalty programs and propels Parkland’s loyalty and organic growth strategies. Parkland’s purpose is to power journeys, and to partner with Canada's premier travel loyalty program and largest airline is a natural extension of our customer proposition. We are excited to work with Aeroplan to accelerate momentum in our JOURNIE™ Rewards program and provide our customers with even greater choice and value.”

Aeroplan offers members the ability to earn and redeem points on the world’s largest airline partner network, encompassing over 45 airlines serving around 1,400 global destinations. Aeroplan members can redeem for flight rewards on any available Air Canada flight, without blackout or restrictions, and without cash surcharges for redemptions. Parkland’s JOURNIE™ Rewards loyalty program provides customers access to rewards and benefits across their coast-to-coast network of over 1,100 participating fuel and convenience stores. With real-time fuel discounts, free merchandise and targeted offers, members earn through their purchase of fuel, convenience items, food and other services at participating retail locations. More details about the new loyalty partnership will be available leading up to the fall 2023 launch.

Source: Air Canada


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