Iberia has wrapped one of their Airbus A321s in images from Cantabria’s Cabárceno Park. The action is framed within a marketing agreement between the Ministry of Tourism, Industry, Innovation, Transport and Trade of Cantabria through CANTUR and Iberia.
On Wednesday (July 21, 2021), Iberia announced the launch of a newly liveried 217-passenger Airbus A321, registration EC-IXD, which departed T4 at Madrid Airport this morning. The aircraft features images of Cabárceno Park in Cantabria and is part of a new marketing agreement between the Ministry of Tourism, Industry, Innovation, Transport and Trade of Cantabria through CANTUR and Iberia. The partnership has been established to promote tourism in Cantabria in 90 destinations in Spain, Europe and North Africa.
In Wednesday’s announcement, Iberia’s Director of Sales, Network Development and Alliances, Mª Jesús López Solás, said,
In Iberia we bet on Cantabria, and we have done so throughout this year always maintaining a connectivity with Santander. We want to strengthen our flights so that Cantabrians enjoy a wide network of destinations for their business and holidays. In addition, we have the absolute confidence that little by little traffic will be reactivated, and from Iberia we will continue to promote tourism in the region and its international projection.”
Upon arrival at Steve Ballesteros-Santander airport this morning, the bespoke liveried aircraft was greeted by a delegation led by the President of Cantabria, Miguel Ángel Rivella and the Minister of Industry, Tourism, Innovation, Transport and Trade, Javier López Marcano, as well as other dignitaries. This is the second time Iberia has included images from Cabárceno park on the aircraft, and the vinyl work was completed by a team of professionals from Iberia Mantenimiento, who are experts in painting and screen printing in the hangars located in La Muñoza.
Source: Iberia