• Joe Breitfeller

Etihad Guest Partners With Majid Al Futtaim’s SHARE to Open New Benefits for Members

Etihad Airways announced on Wednesday that their Etihad Guest loyalty program has partnered with Majid Al Futtaim’s SHARE program, to the mutual benefit of all members, including the conversion of points between programs.


Etihad Guest Partners With Majid Al Futtaim's SHARE Program - Courtesy Etihad Airways

On Wednesday (August 26, 2020), Etihad Airways announced a new partnership between their Etihad Guest loyalty program and Majid Al Futtaim’s SHARE program, expending benefits for members of both programs. Etihad Guest members can now convert miles to SHARE points for use at 2,300 Majid Al Futtaim shopping, hospitality and leisure venues. Likewise, SHARE members can transfer their points into Etihad Guest Miles to purchase Etihad Airways flights or shop at the Etihad Guest Reward Shop. The new partnership is being celebrated with the giveaway of a combined one million SHARE Points and Etihad Guest Miles. For each of the next four weeks, one lucky winner will receive 125,000 SHARE Points and 125,000 Etihad Guest Miles. For eligibility, members must link their SHARE and Etihad Guest accounts and transfer points or miles between August 24, 2020 and September 25, 2020. In Today’s announcement, Majid Al Futtaim Holding’s Loyalty Lead, Kashmira Motiwalla said,


“Our new partnership with Etihad Guest is fueled by our obsession to provide our customers with world-class experiences inside and outside the Majid Al Futtaim ecosystem. Since launching SHARE last year, the programme has now become a one-stop-shop for our customers to receive exceptional value on their purchases. This partnership is an organic extension of our value proposition, showing our appreciation to our loyal customers, and enabling us to further sharpen seamless offerings within our lifestyle rewards programme. This new partnership stems from the notion of ‘everyday’ to ‘everywhere’, wherein the points members use every day can now take them everywhere in the world and vice versa. It also encapsulates the essence of what Majid Al Futtaim stands for, ‘Creating Great Moments for Everyone, Everyday’. The collaboration is designed to both encourage new customers and allow existing loyalty members to reap the benefits from both schemes.”


Also commenting on the new partnership, Etihad Aviation Group’s Vice President – Commercial Partnerships, Yasser Al Yousef added,


“From the concept of ‘Everywhere to Everyday’, it gives us great pride to offer our members more ways to benefit from rewards on the ground, which are available at more than 2,300 outlets across Majid Al Futtaim’s brands. This makes Etihad Guest the true lifestyle programme of choice within the UAE, and allows members of both schemes to collect miles on their daily activities which can be used for their upcoming travel plans. The cooperation between Etihad Guest and Majid Al Futtaim is one of the few exclusive partnerships offering members of Etihad Guest the ability to convert their miles to another reward programme.”


Customers can link their accounts through the SHARE app or by logging into their Etihad Guest account online. Every five Etihad Guest Miles can be converted into one SHARE Point, while each SHARE point can be converted into 1.5 Etihad Guest Miles. SHARE points can be used across all Majid Futtaim brands at 17 shopping malls in the UAE, including Mall of the Emirates, City Centre Shopping Malls, Carrefour, VOX Cinemas, Dreamscape, Magic Planet, LEGO and more.


Source: Etihad Airways

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