United Airlines Launches Advertising Campaign Featuring Team USA Olympic and Paralympic Athletes
Updated: Jul 9, 2021
Today, United Airlines, the official airline sponsor of Team USA, unveiled their new ad campaign ‘Time to Let Yourself Fly’ featuring Olympic and Paralympic athletes including Simon Biles, Kolohe Andino, Julie Ertz, Jessica Long and Oz Sanchez.
On Wednesday (July 7, 2021), United Airlines, the official airline sponsor of Team USA, unveiled a new advertising campaign with the tagline ‘Time to Let Yourself Fly’, featuring Team USA Olympic and Paralympic athletes. Customers traveling with United this summer will notice touches of the Team USA collaboration with signage displayed throughout the carrier’s airport terminals and limited-edition amenity kits in premium cabins and Team USA-themed pajamas in United Polaris® on select international flights. United Airlines has proudly sponsored Team USA Olympic and Paralympic athletes for the last four decades as part of their longstanding relationship with the U.S. Olympic and Paralympic Committee. As the official Team USA airline sponsor, United carries athletes along with their equipment and gear, while maintaining a dedicated reservations team dedicated to the team’s travel needs.
In today’s announcement, United Airlines’ Senior Vice President of Market and Community Innovation, Janet Lamkin, said,
“The upcoming Olympic and Paralympic games mark the 40th year we've supported Team USA on their journey from practice to the podium. Like the athletes we've flown over the years to compete on a global stage, United is an airline committed to doing the hard work to be the best and engage deeply in the communities we serve.”
The athletes selected for the ‘Time to Let Yourself Fly’ campaign were selected for their shared values of ambition, excellence, diversity and unity. The campaign features Gymnast Simone Biles from Houston, TX, Surfer Kolohe Andino from San Clemente, CA, Soccer Defender Julie Ertz from Mesa, AZ, Swimmer Jessica Long from Baltimore, MD and Hand Cyclist Oz Sanchez of San Diego, CA.
United Airlines’ shared purpose is “Connecting People. Uniting the World.” Shares in the company’s parent, United Airlines Holdings, Inc., are publicly traded on the NASDAQ under the symbol ‘UAL.’
Source: United Airlines