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easyJet Steps up Pilot Recruitment With ‘Pilots’ Talking Billboard and Aptitude Test

In an effort to recruit the next generation of pilots, easyJet has launched a new pan-European talking billboard and aptitude test program.  The online pilot aptitude test shows people if they might have what it takes to become an airline pilot.

easyJet's 'Pilots' Talking Recruitment Billboard Debuts in Central London on Wednesday, April 3, 2024 - Courtesy easyJet

On Wednesday (April 3, 2024), easyJet announced the launch of a new pan-European marketing campaign to recruit the next generation of pilots.  The campaign includes easyJet ‘Pilots’ talking billboard and an online aptitude test to show people if they might have what it takes to become an airline pilot. easyJet is looking for 200 aspiring pilots to join their Generation easyJet Pilot Training Programme this spring and hundreds more in the coming years.  The online aptitude test includes two parts, namely a reaction speed test and a sense of direction test, while the talking billboard features a real-life easyJet pilot strapped to a billboard in Central London today.  The ad and test are a first-of-its-kind pilot recruitment campaign from the airline, launching ahead of easyJet’s 2024 Pilot Training Programme in the coming weeks.

In Wednesday’s announcement, easyJet Captain Sarah Ackerly, said,

“Tackling gender stereotyping within aviation has been a long-standing mission for easyJet and I’m excited to be part of this latest campaign that’s allowing people to get a real insight into what skills are really important to do this job, and encourage more women into the profession. It’s an immensely rewarding career that I’m proud to champion and I hope by more people taking our new interactive test, they can challenge themselves to discover a talent they never knew they had and I hope to see them flying with us in the future.”

easyJet’s pilot training program takes aspiring pilots with little or no flying experience to operating a commercial passenger aircraft in around two years, following an intensive, industry-leading training course.  The interactive campaign has been designed to debunk certain myths surrounding a career as an airline pilot, including the belief that a university degree and 20/20 vision are required. In order to apply for easyJet’s Pilot Training Program, aspiring pilots must be 18 years of age or older, and have a minimum of 5 General Certificate of Secondary Education (GCSE) of Grade C or above (or equivalent), including Mathematics, Science and English language.  To register for easyJet’s Pilot Training Programme please click here.

easyJet serves over 155 airports across 35 countries and operates nearly 1,000 routes.  The airline has a fleet of more than 300 aircraft, and over 300 million Europeans live within an hour’s drive of an airport served by easyJet.  During 2023, easyJet carried more than 82 million passengers.  The popular low-cost carrier (LCC) is dedicated to innovation and leads the industry in digital, web, engineering and operational efficiencies.  easyJet joined the UN-backed ‘Race to Zero’ in November 2021 and has published their roadmap to net zero carbon emissions by 2050.

Source: easyJet


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