On Thursday, AirAsia announced new service to Zamboanga from Clark and Cebu after previously launching service to General Santos earlier this week. Service to Zamboanga will be commence on March 29, 2020 becoming the carrier’s fourth route to Mindanao.
After launching new service to General Santos earlier this week, AirAsia announced on Thursday that they will also launch a new route to Zamboanga from Clark and Cebu, from March 29, 2020. Known as “Asia’s Latin City,” Zamboanga will be AirAsia’s fourth destination in Mindanao, including current service to Davao and Cagayan de Oro, which started in 2015 and 2018 respectively. In today’s announcement, AirAsia’s CEO Ricky Isla said,
“We are pleased to announce our new domestic destination, Zamboanga. Our newest route cements AirAsia’s connections amongst the country’s major islands: Luzon, Visayas and Mindanao. The launching of the new route is in support of Tourism Secretary Bernadette Romulo Puyat’s push for a livelier tourism within the Philippines and her department’s campaign, ‘It’s more Fun in the Philippines.”
Zamboanga is located on the southernmost tip of the Zamboanga Peninsula on the island of Mindanao. The city was once a former settlement of the Spaniards during the colonial era and is now highly urbanized and developed. The Spanish influence can still be seen in the architecture throughout the city, which is known both as “Asia’s Latin City,” as well as the Sardine capital of the Philippines. Zamboanga City supplies the Philippines with 90 percent of the nation’s canned sardines and sardine exports contribute around US $16 million to the city’s economy annually. Although the economy has been growing rapidly, the region has managed to preserve its rich cultural heritage as well as pristine beaches and breathtaking landscapes, attracting over 700,000 tourists in 2018 alone.